Customer Segmentation

Customer Segmentation

Learn advanced customer segmentation strategies, RFM analysis, and behavioral clustering techniques to maximize your e-commerce ROI.

Customer Segmentation

The Unsexy Truth About Driving Sales on Shopify

Everyone loves to talk about viral videos and clever ad copy. It's sexy. But the unsexy truth? The real engine of e-commerce growth is disciplined, data-driven customer segmentation.

e-commerce sales
Shopify growth
data-driven marketing
Jun 22, 2025
8 min read
Lumino Team
Customer Segmentation

Stop Spray and Pray Marketing: Sell with Precision on Shopify

'Spray and pray' marketing is a recipe for wasted ad spend. The antidote is precision, and precision comes from data. Learn how k-means segmentation helps you target the right customers.

spray and pray marketing
precision marketing
Shopify sales
Jul 5, 2025
8 min read
Lumino Team
Customer Segmentation

Your Best Customers Deserve More Than a Generic Newsletter

Your loyal, high-spending customers drive 80% of your profits. So why are you treating them the same as first-time visitors? Learn to create VIP experiences that increase lifetime value.

customer loyalty
VIP marketing
customer segmentation
Jan 13, 2025
14 min read
Lumino Team

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