Customer Segmentation Articles

Customer Segmentation

Advanced strategies, case studies, and tutorials for effective customer segmentation. Learn how to identify your most valuable customers and create targeted marketing campaigns.

Customer Segmentation

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RFM vs K-means Clustering: Which Customer Segmentation Method Wins?

RFM delivers 40% better results than K-means for e-commerce customer segmentation. Discover which method to choose, when to use each approach, and how to implement them successfully.

RFM Analysis

K-means Clustering

Machine Learning

May 12, 2025

14 min read

Lumino Team

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Customer Segmentation

Behavioral vs Demographic Segmentation: Which Drives Better E-commerce Results?

Discover why behavioral segmentation outperforms demographic targeting by 3x. Learn when to use each approach and how to combine both for maximum e-commerce revenue growth.

Behavioral Segmentation

Demographic Targeting

Customer Analysis

Apr 10, 2025

13 min read

Lumino Team

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Customer Segmentation

RFM vs K-means Clustering: Which Customer Segmentation Method Wins?

Behavioral vs Demographic Segmentation: Which Drives Better E-commerce Results?

Ready to Master Customer Segmentation?